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Norbury Medical Practice
Introducing EMMA
Our New Phone Assistant
We're always looking for ways to improve your experience at our surgery.
That's why we've introduced EMMA, an AI-powered phone assistant developed specifically for NHS GP surgeries.
What does this mean for you?
When you call the surgery, EMMA will answer straight away – no engaged tone, no hold music. Simply tell her what you need, and she'll help with appointment requests, prescription queries, and more.
Why have we done this?
We know how frustrating it can be to wait on the phone, especially when you're unwell or worried. EMMA ensures every call is answered instantly, so you're never left waiting.
Will I still be able to speak to a person?
Absolutely. Our reception team isn't going anywhere. If you need to speak to someone directly, just let EMMA know and she'll connect you. EMMA is here to support our team, not replace them.
Is it safe?
Yes. EMMA has been designed specifically for the NHS and meets strict clinical safety standards. Your information is handled securely, and our clinical team reviews anything that needs their attention.
Published: Jul 28, 2026